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Advantages of building bulk email lists to market your business

Advantages of building bulk email lists to market your business

Advantages of building bulk email lists to market your business

Sending bulk emails to acquire new customers is a powerful and effective marketing strategy. For businesses that don't even want to try out bulk email marketing, you might benefit from this reading;

“The complaint I have received from many entrepreneurs and marketers alike is that they have considered email list marketing for their advertising needs but have not found a good starting point. Continuous email marketing only means creating larger and more relevant email lists for each campaign that is sent out.”

Email list marketing works with big brands, it drives traffic and revenue

See also: Create a sponsorship email campaign

Let's take a look at some recent stats highlighting the importance of email list marketing in considering the transition into 2022

  • More than 70 percent of marketers agree that email marketing is the foundation of their business.
  • 60 percent of marketers claim that email is an important enabler of products and services, versus 42 percent of marketers in 2014.
  • 20 percent of marketers say their primary source of income is directly related to email operations.
  • 43 percent of companies have email teams of 2-3 people.
  • 74 percent of marketers believe that email produces or will produce an ROI in the future.
  • For 69.7 percent of Internet users in the United States, email is the preferred method of communicating with businesses.

5 Practical Reasons You Should Consider Mass Email Marketing 2022

Let's put stats and data aside for a second and talk about the real practical reasons why you should email your business.

Here's practical advice and what this author thinks to ask of your email list marketing company:

  1. Some bulk email programs allow you to send an unlimited amount of email and can be fully automated, operating in compliance with responsible email marketing practices and the can-spam act of 2003 to remove unsubscribe and undeliverable, spam score checker, and more features added automatically With any bulk email software platform on the web.
  2. With web-based software, there is nothing to download or install, you can simply log into your online software account from anywhere to manage, send and monitor your campaigns. This is an advantage because email campaigns are not sent from your internet connection or email account and you can add and remove domains and IP addresses to extend the life of the permanent campaign.
  3. There is no setup cost and almost no contracts to be expected these days; You want to choose monthly billing that gives you control over canceling at any time, but more importantly a prorated billing system so that you can upgrade or downgrade at any time just by paying the difference in rates. This is very important as this will keep your overall costs under control and you can grow with your new sales strategy.
  4. Purchasing email lists from a trusted email list provider can allow you to further define your target audiences for your demographics before sending them out. This provides an excellent opportunity to experiment with different categories that you may have previously overlooked with other ads that allow you to realize a new marketing opportunity.
  5. Build exclusive opening and clicking lists. This is very effective as it creates new databases for email lists for future campaigns and is a great marketing strategy to implement right from the start. These contacts can be automatically added to new, separately named email list databases and can be automatically created for you each time you send an email campaign.

3 things to look for when starting email marketing for the first time

An email marketing campaign may seem more exciting in a second but not so fast! Well, if you think you're ready to dive into email marketing, you may be, but here are some additional considerations to explore before you start sending out your first email marketing newsletter.

  1. Email marketing is not easy and it requires some extra learning like any software. Excellent email marketing requires training and properly checking your ad copy for spelling, grammar, formatting, and other errors. Always split the test to try out a few different ads and headers and then run with your best performance. Many make the mistake of posting one ad at 100 percent of the list, splitting it up a bit, and thinking more about its longevity.
  2. The key features you should order from an email list, bulk email software company you choose to send and manage your campaigns: no setup fees, month to month billing, pre-sorted so you can increase/decrease sending volume at will, both provide email lists And email software under one brand, offering support and ease of communication by phone and email, a company with some history and credibility online. Choose your email marketing company wisely.
  3. When shopping makes sure you choose a company that offers everything for email marketing under one roof, it makes them accountable and provides consumer confidence. There are many companies that offer email marketing services, but most of them do not offer email lists and the ability to submit with a web-based program, all under one umbrella.

Now you're ready to email your first campaign even if you haven't done so before, wind down and test it out for 2022.

See also: What is an email campaign? Definition, examples, and best services