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How do you launch an email campaign?

How do you launch an email campaign?

How do you launch an email campaign

If you haven't yet started with email marketing, there is no better time to get started. Marketing provides an easy and affordable tool that entrepreneurs can use to grow their small business, but many of them don't know where to start, like most things Email marketing seems difficult at first, but once you start trying it, you will find that it is simple and delivers results that you weren't you expect it.

How do you launch an email marketing campaign?

  • Customer acquisition is important for any business, as experience shows that keeping an existing customer is five times cheaper than attracting a new one. Fortunately, email marketing makes customer retention easy and affordable.
  • While about 80% of small and medium businesses find email marketing the best customer retention strategy. Since email marketing campaigns cost nothing, it can be tempting to send random messages in the hope of attracting more customers, but we advise you not to give in to such tactics.

There are many effective email marketing strategies that you will learn about by now:

1-Choose an email marketing service provider:

If you are serious about email marketing, you need to deal with your email marketing service provider, this is the only way that will positively impact your business by automating your email marketing to effectively deliver messages to a large group of contacts or subscribers.

You'll also benefit from professional email templates, tools to help you grow and manage your email list, and tracking features that show you who opens and interact with your campaigns and messages.

You can use Mailchimp or CleverReach because they are one of the most popular email marketing providers in the world because they offer a free forever email marketing service plan, and there are other paid plans that you can use as well.

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2-Collect contacts under your email marketing list:

Most companies will have some email addresses that you can start using for email marketing. First, add customers and people you already have a relationship with to the marketing list you use to email them.

Even if you don't have an email to send marketing messages to don't worry, you can create a form to sign up for your newsletter on your website, and encourage your social media followers and loyal customers to sign up.

Whatever your situation, don't buy ready-made email lists, they will include people who don't know anything about your business.

3-Add your contacts to your email marketing account:

That you install your e-mail. You can load a list of contacts from an Excel spreadsheet on your device, or import contacts from a Gmail or Lock account. Then you do your contacts.

For example, if you own a gym, you create email programs for people who have taken swimming lessons and another list for people who have taken yoga lessons. This way you will be able to send emails on specific interests.

4-Set up your welcome email:

The welcome email is the first message new subscribers receive with the messages you send. These messages are important because they represent the first impression of you that reaches people interested in your business. You can expect a higher than average open rate for your welcome email, so be sure to provide benefits from your sent mail.

Start with a warm greeting, give an overview of what they can expect from you in the future, and offer them something useful right away. Once the welcome message is set up, you can send your company's welcome email to all new contacts automatically.

5-Create a reusable email template:

Even if you're not a designer, you can send professional emails that are beautifully designed, and look great on any device. Constant Contact has hundreds of email templates to choose from. When choosing a template, look for one that is eye-catching, and fits your mobile screen.

Then customize your template with your branding by placing your business logo directly above the email, and placing an image with a link to the home page of your website or online store. Create an email footer that includes your business name, contact information, and links to your social media accounts.

Once you have all of these basic design elements set up, make a copy of the template and keep it. With this reusable template, you don't have to start from scratch and add your branding every time.

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6-Practice writing persuasive letters:

This is a step that most business people think is difficult, but it becomes easy if you imagine that you are having a face-to-face conversation with someone, and write exactly what you want to say to them.

You should divide your letter into three important sections:

  1. What are you showing? Write it in the title.
  2. How will it help the reader? Write it in the body of the message.
  3. What should they do next? - Invitation to deal.

This simple three-step formula helps you stay focused so you can write powerful letters quickly.

7-Spend some time typing the email address:

The email address line is one of the most important lines of text in your entire message because email subscribers see the address line before they open your message. Make a good impression and write nice words. If you don't, the recipient of the message may skip your message without a second thought. The address line should be short and fast, around 40 characters.

8-Preview and test before sending:

Before hitting send, read your message, make sure it's misspelled, and focus on the title as well. It is best to send a test email to yourself or an employee before sending it to your email address list.

9-Send an email at the best time:

When you're ready to send the email, timing is an important factor to consider. Every audience is different, and the best time to send varies based on the people on your mailing list. You can also create and stick to a fixed sending schedule, for example, if you send out a newsletter on the first of every month, your audience will expect to see it in their mail at that time every time.

10-see results:

Email marketing is not just about sending messages, you have to track the open rate, click rate, unsubscribe rates, etc., and work on improving your results over time. If you want to see good results, you should learn more about your customers and subscribers by measuring the performance of each email sent, and making necessary improvements.

Spending a few minutes watching email reports will provide you with valuable information such as who opened your email, who clicked on the links inside it, and what information is most interesting to your readers, and this information will help you increase the effectiveness of your email marketing.

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